• Online shoppers’ behavior in 2015 is getting “younger and younger”

    Since the 11.11 made a historical record in the world e-commerce industry, online buyers’ concentration is developing and changing. According to the 2015 Taobao Report, online buyers main categories of interest are health, “smart products”( e.g. AppleWatch), life style & personality show off, tradition & culture (such as Qipao dresses). The leading online behavior of generation Y is followed by everyone, […]

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  • Wechat pay, a change of behaviour.. or a change wallet?

    It has been almost 4 years since Tencent launched Wechat. It went from a simple instant chat software to an “all-round” player. Wechat is not only a software anymore, but “everything” in user’s life. It has integrated most frequent and useful “city functions” in these two years. The number of current monthly daily active user increased […]

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